Check out the latest video from our IAtv SXSW Sessions with Ximena Sarinana!

All artists are motivated people, otherwise they wouldn’t take on the risk of making it as a musician. However, it takes an especially ambitious songstress to step outside a comfortable, national market in which she is well established to search for legitimacy in the intimidating American music market. For Ximena Sariñana, even though it would require writing an album in English instead of Spanish, the choice to “start from scratch and convince people that she was worth it” in the U.S. was an easy one.

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